The latest scientific research shows that integrating values considered typically feminine, such as compassion, kindness, and empathy, has a significant impact on longevity, well-being, productivity, and social inclusion.
We are a worldwide, apolitical, nonreligious movement involving people, institutions, and public and private organizations in spreading the culture of kindness and the values associated with it.
Through a solid scientific research base, we promote the practical application of kindness within the social fabric so that it can generate real and transformative impact in community life, health, and individual, relational, and collective well-being.
A wide global network that contributes to the spread of kindness values in the social fabric.
Public administrations that have formally joined the Movement, integrating kindness into local policies and citizen services.
Cross-cutting interventions in education, health, environment, culture and economy, involving agencies, institutions and communities.
We bring kindness to hospitals and health systems with programs that promote listening, psychosocial well-being and human connection as an integral part of care. Health is not just the absence of disease, but the presence of humanity.
We have created a network of kind and form teachers, students and parents to a pedagogy of kindness through workshops, campaigns and educational pathways that cultivate empathy, respect and cooperation from early childhood. Kind education prepares a more conscious future.
We support initiatives that promote reconnection with the Earth, sustainable development and conscious ecology. Kindness to the planet is the first gesture of responsibility to future generations.
We believe in an economy that is not just measured in numbers, but in human impact, healthy relationships and shared growth.We work alongside businesses, public agencies and social realities
to promote a new economic culture based on kindness, awareness, caring for people and the planet.
We give space to artists, thinkers and creatives who convey messages of beauty, dialogue and transformation. Culture that celebrates kindness is an act of resistance to violence and a bridge to the world. Cultured is not those who use their intellect without their heart, or those who reduce culture to the acquisition of notions and a pure mental and verbal exercise. Cultured is one who knows how to listen and understand others, himself and nature, and knows what respect is for the cycles of life.
We promote conscious, relational, slow tourism. Traveling with kindness means meeting each other with respect, honoring places, and creating authentic exchanges between people and cultures. The kind tourist leaves the place better than he found it.
Today, science is able to give an exact biological correspondence to optimism, kindness, perdo no, gratitude, and happiness, showing how fundamental these values are to living long, healthy, and happy lives, but more importantly to the survival and evolution of human ge nere on our planet. From the meeting of science and consciousness comes the idea and experience of the biology of kindness, a "biology of values" that demonstrates how a change in terms of awareness in one's inner world positively affects bio logical parameters, DNA, well-being, health and longevity, as well as the quality of relationships and social processes.
From "Biology of Kindness," Daniel Lumera and Immaculata De Vivo, Mondadori, 2020.
In a Harvard Business Review study, which analyzed more than 3,500 business units with more than 50,000 people, researchers found that kindness is correlated related to the fundamental goals of organizations.* (-74%) of stress in individuals working in settings where there is a widespread work culture based on kindness. (+50%) of creativity in kind organizations. (+29%) of individual satisfaction. (-40%) of burnout situations due to a kindness-based work culture. *Don't Underestimate the Power of Kindness at Work. Harvard Business Review, 99(3), pp. 45-51.
We measure the impact of kindness in business productivity. Our model is based on the connection between well-being, motivation, values, creativity and productivity. Showing how a corporate culture based on kindness affects not only job satisfaction but also the quality of personal and professional life.
We work on school programs based on the values of kindness and measure their impact on improving cognitive skills and reducing bullying, school dropout, and creating mindful relationships. In 2022, we created the first kindness course accredited by the Ministry of Education.
A systematic review has shown that acts of kindness improve mental and physical health, reduce depression and promote healthy behaviors such as physical activity (Curry et al., 2018).
De Vivo, I. & Lumera, D. (2024). The Biology of Kindness: Six Daily Choices for Health, Well-Being, and Longevity. Cambridge, MA: The MIT Press.
Angela Greco , Laura G. González-Ortiz , Luca Gabutti and Daniel Lumera (2025). What’s the role of kindness in the healthcare context? A scoping review
Chancellor, J., Layous, K., Margolis, S., & Lyubomirsky, S. (2018). Reaping the Benefits of Kindness: A Meta-Analysis of the Effects of Performing Acts of Kindness on the Well-Being of the Actor. Journal of Experimental Social Psychology, 76, 240-252.
Martela, F., Ryan, R. M., & Steger, M. F. (2020). The Power of Kindness: How Small Acts of Generosity Can Improve Mental Health During a Crisis. Psychological Science, 31(10), 1116-1124.
Shanafelt, T. D., Ripp, J., & Trockel, M. (2019). Understanding and Addressing Sources of Anxiety Among Health Care Professionals During the COVID-19 Pandemic. JAMA, 323(20), 2133-2134.
Layous, K., Nelson, S. K., Oberle, E., Schonert-Reichl, K. A., & Lyubomirsky, S. (2016). Kindness Counts: Prompting Prosocial Behavior in Preadolescents Boosts Peer Acceptance and Well-Being. PLoS ONE, 11(4), e0153177.
Curry, O. S., Rowland, L., Zlotowitz, S., McAlaney, J., & Whitehouse, H. (2018). Happy to Help? A Systematic Review and Meta-Analysis of the Effects of Performing Acts of Kindness on the Well-Being of the Actor. Psychological Bulletin, 144(4), 323-365.
Founder, Wildlife Biologist, writer and international expert in wellness science.
Co-Founder, Molecular Epidemiologist and Professor at Harvard TH Chan School of Public Health.
IKM director, creative director, corporate communications manager, human rights activist.
Journalist, institutional communication expert
Molecular epidemiologist and professor at the Harvard TH Chan School of Public Health. She is also editor-in-chief of the scientific journal Cancer Causes .
Molecular Biologist, Laboratory Manager of the Human Longevity Program of IRCCS San Raffaele.
Physician, epidemiologist, Director of the Department of Preventive and Predictive Medicine at the National Cancer Institute in Milan, Italy.
Economist (PhD), Quality and patient safety manager at Locarno Regional Hospital (EOC) in Switzerland.
Economist (PhD), Quality and patient safety manager at Locarno Regional Hospital (EOC) in Switzerland.
Specialist geologist and scientific advisor to the UNESCO Orígens World Geopark, of which he was Scientific Director until 2019.
This section brings together featured projects promoted by the International Kindness Movement. International projects designed to generate social, cultural and environmental impact.
From research to action, we cultivate concrete change based on the values of kindness.
A training on polite communication to the staff of the world's best cultural visit as well as UNESCO heritage site.
The latest scientific research shows that integrating values considered typically feminine, such as compassion, kindness, and empathy, has a significant impact on longevity, well-being, productivity, and social inclusion.
“International Kindness Movement” founder Daniel Lumera: “Kindness is able to overcome all cultural barriers because it is a universal language that speaks through the intelligence of the heart.”
Kindness is an indispensable social provocation in a time when verbal, physical and economic violence is rampant; when a sense of belonging, consensus and identity are constructed by virtue of creating an enemy to fight against, a culprit to condemn, a counterpart to crush, criticize and judge.
